THE ASSIGNMENT

Increasing American engagement in soccer leading up to the 

FIFA World Cup 2026.

While football, baseball and basketball make up the three most-viewed sports in the U.S., soccer falls behind in popularity, ranking sixth behind boxing and ice hockey. This is a stark contrast from the rest of the world, where soccer is a prominent part of the culture and is indisputably the most popular sport. With the upcoming FIFA World Cup 2026 being played in North America, your task is to create a campaign from the U.S. Soccer Federation to piggyback off of the anticipation of the World Cup to garner more support for the sport from Americans. 

Entries must be submitted online by Friday, December 5, 2025, at 11:59 p.m. ET.