Adhere to word counts and image/video specifications. If your category requires three testimonials, get three. Don't make it easy for judges to dismiss your great work for something as careless as not following directions.
Secondly, there's the general information like pricing, eligibility period, deadlines - all of which are posted on our main Awards Page. Category descriptions, contact information for sponsorship and general questions, and literally decades of entrants' questions have been taken into account and included in our Frequently Asked Questions section.
If you still won't heed our advice, here's a bit of what you're missing out: What are the judges looking for? • Focus on results that matter. Bottom-line impact and measurable business results. Notable changes to stakeholder behavior. Operational outcomes that move the needle. Judges are not impressed solely by media impressions, Facebook likes, and Twitter followers.
• Be brief. PRWeek Awards jurors appreciate succinct language because they review numerous entries. Furthermore, our arbiters can easily recognize hyperbole that often masks a sub-standard entry.