Picking up from our last tip, the video component is a great way to capture the heart of your submission and provide a good takeaway for the judges. For the agency categories, a well-constructed and compelling video is pretty much essential if you're going to impress the judges.
You don't, however, need to create a customized (and expensive) production piece exclusively for the PRWeek Awards. Many agencies will have already created a video for a Cannes entry months ago but you can communicate your message using far fewer resources, camera set-ups and editing dollars.
Past top-scoring entries have included traditional case studies for campaigns, publicity coverage using spliced media footage, and animated PowerPoint presentations set to narration and/or music. Simply, any video that will allow you to provide additional information that your written answers cannot include is highly encouraged.
Do your supplemental PDFs include visual data like graphs or charts that are exhausting to review? Animate them on Keynote with an eye-popping transition.
Does your agency value its collaborative office culture? Submit a video of your new hires or interns testifying to that fact.
Do you provide generous parental leave and work/life balance? Ask your colleague if he/she would like to film something from home in their new happy remote office.
There's no end to the number of possibilities, but you do yourself a disservice by omitting the video simply because it's not required. We emphasize that it's highly encouraged because it's become a standard for awards and, frankly, your peers and judges are expecting to see them.