Entry Deadline: October 1, 2018 at 9:00 pm EST
Extended Deadline: October 9, 2018 at 9:00 pm EST
Late entries will be received until Tuesday, October 9, 2018, 9:00 pm ET.
However, those entries received after Monday, October 1 will incur a late fee of $270 per entry.
The price of each primary entry submitted is $440. You may choose to submit that same exact entry into a second or third category (which only applies to the Campaign and Technique Awards) for an additional fee of $280 per submission. For example, if you submit any one entry into three categories, the fee would be: $440 + $280 + $280 = $1000.
The entry fee for Business Awards – In-house and Business Awards – Agency is $480. The entry fee for the Education Awards is $159.
Any entries submitted after October 1 will incur a late fee of $270 per entry. No exceptions.
WHO CAN ENTER
The PRWeek Awards are open to corporate communications and marketing communications teams, PR agencies, public affairs firms, IR agencies,
publicists, nonprofits, PR educational professionals, and government PR teams, as well as solo practitioners. Outside contractors, vendors, and non-PR professionals may also enter certain categories where indicated. All Awards categories relate to work executed in the U.S. by a U.S. or Canada-based company or office. The only exception is the Best Global Effort.
Entries must be for work conducted between October 2, 2017 and October 1, 2018, unless otherwise specified. Some of the work must have occurred during this time, but it does not necessarily need to have been started or completed during the eligibility period.
Recognizing a high-impact campaign with a total budget of less than $20,000. Entries in other categories that meet the budget criteria are encouraged to enter here.
Honors integrated and credible corporate or brand CSR programs – designed to address social, ethical, or environmental issues – that show a tangible, worthwhile benefit to the target community.
Celebrating the best work done for, or by, nonprofit organizations to reach their targeted publics, raise money, or build awareness. Cost-effectiveness of programs will also be strongly considered.
Honoring work on a single topic by a public entity. Government departments or public-sector agencies (federal, state, military, municipal, local, or public health authorities) are eligible to enter.
Work in any market sector is eligible – by an agency, corporate PR team, or combination of both. Entries can be submitted if the crisis started/occurred before the awards entry period, so long as the crisis work took place during the entry period. * Your entire entry will remain confidential except your approved text which you can submit in the entry system.
The target can be any financial audience, including, of course, but not limited to investors/stakeholders. Eligible work would include: product or service launches; IPOs; M&As; crisis; or general awareness efforts. Your entire entry will remain confidential except your approved text which you can submit in the entry system.
Recognizing work that has moved the needle in public policy, legislation, polling, or political campaigns.
Focus is on launch of a new company, or corporate rebranding. Demonstrate tangible results beyond just proof of brand-name recognition.
Efforts in any market sector are eligible. Work must be executed by a U.S.-based office or department and in at least two regions outside the U.S. Note: Somewhere in the entry, you must clearly specify the countries in which this effort was executed.
The target must be multicultural audiences. The effort must display an in-depth understanding of the target market.
A nod to local community outreach, areas of focus include the environment, education, enterprise, health, the arts, law and order, and equal opportunity.
We welcome efforts focusing on engagement, M&As, management changes, rebranding, restructuring, layoffs, or any matter of an internal comms nature – so long as the audience is employees.
The target audience might be a niche business sector or the business community at large. Efforts that address consumer markets should enter Best in Product Brand Development or Best Consumer Launch.
We welcome both B2B and consumer initiatives.Honoring the best in product launches, uses and applications, or advancements.
Examining the best work for products/services/organizations. Educational and promotional efforts eligible.
Celebrates the first-rate idea that springs from insight,data, research, and inspiration.
PR strategy leads the way for the winning campaign that takes this award, which honors work that crosses marketing channels.
We’re talking new products or services, with a focus on creating buzz, building brand recognition, and evidence of sales/usage.
Recognizing great work in the repositioning, reinvigoration, or relaunching of an established consumer brand.
Celebrating the best comms work in films, magazines, TV shows, books, newspapers, or websites. Efforts in promoting individual celebrities also welcome.
Recognizing efforts that excel at engaging a person of significant influence with a product or campaign to gain awareness and reach business goals.
Strategic, creative, and innovative content that drives business, bottom-line, and brand objectives. Examples of excellence in brand storytelling and/or brand journalism encouraged.
Work that takes on a life of its own – with a little help from our friends.
Please specify cost breakdown, use of outside vendors/contractors, size of the event/activity, and whether it stood alone or was part of a larger campaign.
Demonstrates rigorous use of analytics at every stage of the campaign. Points will be scored for emphasizing how data helped identify opportunities, set goals, devise strategy, activate programs, and measure results.
A copy of the film program, VNR, ANR, SMT, b-roll, or online footage must be included with entries, as well as background information on the strategy and evidence to support its success. Cost breakdown and use of outside vendors/contractors must be included.
Recognizing social media strategies that drove outstanding results and awareness. Open to work on any social platforms, whether stand-alone initiatives or across channels.
For more information, please reach out to Nicole O’Neill at firstname.lastname@example.org
Open to VPs of marketing and above, including CMOs. Individuals may be nominated by their colleagues, agencies, or peers. Winning individual should play a big role in integrating PR into the marketing strategy.
Note: We encourage agency and in-house professionals to suggest/ nominate leaders for this award.
Individuals may be nominated by their colleagues, clients, or peers. Career achievements to date will also be considered. Note: We encourage in-house professionals to suggest/ nominate leaders from the agency side
Individuals may be nominated by their colleagues, agencies, or peers. Career achievements to date will also be considered. Note: We encourage agency professionals to suggest/nominate leaders from the in-house side
Open to PR professionals who have been in the industry for fewer than five years (since October 2, 2012). Nominations must come from employers. Evidence will be sought on strategy development, business savvy, and client leadership, among other qualities.
Open to any PR undergraduate or graduate program, based on activity and results achieved during the full academic year that includes the fall 2017 and spring 2018 semesters (August 2017 to July 2018). In certain cases, we ask for details going back three years in order to effectively gauge important changes. This award recognizes programs’ achievements and innovations in the following areas: curriculum, faculty, enrollment, impact on the industry, and placement success. Special attention will be paid to effectiveness in preparing students for long-term success.
BUSINESS AWARDS – IN-HOUSE
Open to any in-house corporate, government, or nonprofit communications team. Judges will look for bottom-line impact; ability to establish/reinforce comms’ role in the organization and the C-suite; and impact on the organization’s broader reputation.
Note: We encourage agency professionals to suggest/nominate teams from the in-house side for this award.
BUSINESS AWARDS – AGENCY
Open to any firm with a current annual PR income (consisting of fees plus mark-up for disbursements) of less than $5 million.
Open to any firm with a current annual PR income (consisting of fees plus mark-up for disbursements) of $5 million to $15 million.
Open to any firm with a current annual PR income (consisting of fees plus mark-up for disbursements) of $15 million to $65 million.
Open to any firm with a current annual PR income (consisting of fees plus mark-up for disbursements) of $65 million or higher.
BEST OF THE BEST
Now in its sixth year, this award will honor an individual who in the opinion of the chair of judges and editor-in chief was the outstanding commu
This Award goes to the campaign that displays extraordinary creativity, innovation, ability to raise broad awareness, and meaningful results. It is chosen from among the winners of the campaign categories.
Chosen from among the winners of the previous four categories. All achievements will be considered relative to the agency’s size and previous standing.